2025: A year of cautious recalibration
In this video, Ampere's team of analysts look at the top 10 trends we think are set to influence the global entertainment industry in the year ahead.
1. Bundling: Streamers will look to partner with rival services (1.39)
2. Ad supported services will increasingly compete for viewing time (3.02)
3. Ad revenue from streamers will surpass $17bn in the US (4.27)
4. VoD content spend will surpass that of commercial broadcasters (5.42)
5. Commissioning will see a recalibration but won't return to peak volumes (7.03)
6. Commissioners will turn to games IP for cross-media franchises (9.04)
7. Co-exclusive licensing deals will revitalise older content (10.22)
8. Streamers will focus on sports rights to attract subscribers (12.34)
9. Sports will boost streamers' ad-tiers throughout the year (14.27)
10. Financial services will lead growth in sports sponsorship (15.46)
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