RICHARD BROUGHTON
04/05/2016 - RICHARD BROUGHTON
Now TV kids pass launch reflects customer household composition

Sky's subscription OTT service Now TV has launched a monthly kids entertainment pass, priced at £2.99 per month, and containing live channels, plus on-demand content from Viacom, Turner and the BBC. A third of Now TV users live in families with young children, and have already demonstrated willingness to pay for subscription OTT packages - ripe for targeting with a dedicated kids TV pack.


08.04.2025  Minal Modha

How social is changing UK broadcaster strategies

This presentation, given at Ampere's invitation-only event in London in April 2025, looks at how UK consumers are now engaging with social video, and how local broadcasters are adapting their strategies accordingly.

Media - Consumer

20.02.2025  Isabelle Charnley

Smart TV: Why older viewers are a growth opportunity

Smart TV adoption has surged globally but has recently slowed. It remains older consumers, particularly those aged 55 and over, who are resistant to the newer connected technology. In this regard, they represent a …

Media - Consumer

10.02.2025  Daniel Monaghan

Media consumption trends in Czechia, Q3 2024

Ampere has created a series of country reports to investigate the media habits of consumers in different markets. This Czechia report includes data about viewing habits, device ownership and subscriptions held from Ampere’s Q3 …

Media - Consumer

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