RAHUL PATEL
ANNA KERR
SAM NURSALL
RORY GOODERICK
Media - Consumer
Media - Consumer
31/10/2024 - RAHUL PATEL, ANNA KERR, SAM NURSALL, RORY GOODERICK
The Amp podcast: The attention economy and streamers' pivot to ad tiers

In this episode, Rahul Patel is joined by Anna Kerr who discusses how in todays attention economy, formats such as TV and gaming can compete with or complement each other. Sam Nursall also joins to talk about his latest research on the strategy behind the international ad-tier rollouts of the major US-based streaming services.



Production by Rory Gooderick.
Follow Ampere Analysis on Twitter: @AmpereAnalysis
Sign up to The Amp weekly newsletter here

31.10.24  Minal Modha

Is the lack of free-to-air sports coverage in Europe harmful for long-term growth?

In this report, Ampere analyses whether moving behind paywalls is damaging the long-term health of sport in Europe.

Media - Consumer

31.10.24  Annabel Yeomans

Media consumption trends in Australia, Q3 2024

Ampere has created a series of country reports to investigate the media habits of consumers in different markets. This Australia report includes data about viewing habits, device ownership and subscriptions held from Ampere’s Q3 …

Media - Consumer

27.09.24  Daniel Monaghan, Anna Kerr, …

Unlocking the Attention Economy: How Media, Sports, and Gaming can drive consumer time and engagement

Today's ‘Attention Economy’ sees consumer time split across more media touchpoints than ever. This report analyses consumption behaviours to establish how formats such as TV and gaming compete with or complement each …

Media - Consumer

The Amp is our highly-acclaimed free weekly
round up of key industry news, delivered to
your inbox.
Sign up and be informed.