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Horror sub-genres: Is Hollywood investing too heavily in monsters?

Hollywood has increasingly focused on Monster Horror, yet high-budget films in this sub-genre have had mixed success. Facing financial challenges, studios may shift to less costly Horror projects.

The NBA's jersey patch sponsorship sees 185% growth

Jersey patch deals across the MLB, NBA, and NHL now generate $671m per year, according to Ampere's Sponsorship data, with spend in the NBA alone rising 185% over the past two years.

AMC titles see another popularity surge thanks to Netflix deal

Following a successful deal with Max last year, AMC's new deal to bring 13 shows to Netflix once again showcases the power of content sharing in video-on-demand strategies.

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