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How Apple TV+ is building a brand to rival HBO

Although Apple TV+ is currently positioned as a premium service primarily designed to complement the broader Apple ecosystem, it has recently built up a head of steam both in terms of programming and partnerships as it looks to broaden its appeal.

Delay to pay: Studios keep movies off platforms longer to protect box office revenues

More than half (55%) of US studio movies took 90 days or more to hit subscription streaming platforms in 2024, according to new research by Ampere Analysis. The 90-day new normal for big-budget films reflects studios’ revived strategy of encouraging US audiences back to movie theatres by delaying movie releases on streaming.

What could Trump's movie tariff plan mean for the industry?

US President Trump's sudden announcement of a 100% tariff on all movies made outside the US has left the industry with more questions than answers, creating uncertainty at a time when the sector is already dealing with a reduced demand for new content and fundamental structural issues. What does the announcement mean for the wider industry?

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