Ampere Consumer comprises two annual waves of consumer surveys across 28 markets covering 108,000 consumers. These surveys will allow research buyers to conduct detailed segmentation of media consumption patterns across crucial consumer groups – by age bracket, service usage, attitudes, and many other categories – helping you to understand how your audience is reacting to the changing media landscape, and how best to target them with new products and offers.The twice-yearly surveys will cover the following markets:
- Saudi Arabia
- South Africa
- South Korea
- United States
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Also in Media
Annabel Yeomans, Daniel Monaghan, Sam Nursall
Media consumption: Western Europe country reports Q1 2023
These reports investigate the media habits of consumers in the major markets of Western Europe, including France, Germany, Italy and Spain. The reports include data about viewing habits, device ownership and subscriptions held from Ampere's Q1 2023 Consumer Research.
Lessons from the UK's smart TV market
As the UK's smart TV market goes from strength to strength, Ampere analyses the drivers and implications of its growth, and assesses future directions for the market in the context of the 2021 launch of Sky Glass, an all-in-one 'streaming TV'.