Understand the events that drive consumers’ subscription streaming decisions.

SVoD Economics US delivers a day-by-day view of the US subscription streaming economy. Built from a panel of millions of streaming service users, it helps answer key questions that inform the commercial strategies of players across the subscription streaming ecosystem.

SVoD Economics US helps you understand trends across 30+ streaming services — spanning major studio platforms and more specialised offerings, including Netflix, Disney+, Crunchyroll, and ESPN+.

• Which events drive meaningful growth in sign-ups, and how sports fixtures or major TV and film titles have impacted service growth.
• Who is signing up for these key events – whether they’re new subscribers or returning customers, ad-tier users, or heavy stackers.
• What are the factors influencing switching behaviour, and what streaming products do consumers move to after cancelling a subscription.
• How pricing changes impact customer retention, and how the rollout of account-sharing plans has impacted churn.
• Which retailers are vital distribution channels, and how significant players like Amazon or Roku are for each streaming product.
• How many subscribers have taken ad-supported tiers, and how their retention compares to customers on premium tiers.
• How different events resonate in different regions – whether consumers in New York react similarly to those in California.

Delivered through a sophisticated data visualisation tool that permits rapid exploration and export of the key information you need, and supports powerful cohort and longitudinal analysis – SVoD Economics US delivers vital insight into the subscription streaming economy.