Understand media consumption trends, behaviours and attitudes to conduct detailed consumer segmentation analysis and inform your strategy.
Ampere’s Media – Consumer tracker delivers a twice-yearly consumer survey across 30 markets, interviewing 112,000 consumers per year. The survey is run across a nationally representative panel of internet households in all countries covered.
Key topics include device uptake and usage, linear TV, streaming and social media engagement, viewing habits, content and genre preferences, sport preferences, attitudes, demographics and more.
Delivered through an interactive data visualisation tool, Media – Consumer helps you answer questions aiding content and distribution strategy, marketing, competitor analysis, sports media rights strategy, and understanding your addressable market.
Examples include:
- How do viewing trends compare amongst demographic groups?
- How much time do consumers report spending on different service types such as linear TV, streaming and social video, and on devices? How does this change by market?
- What drives consumers to subscribe to TV or streaming services?
- Are service subscribers engaged and loyal, or are they at risk of churning?
- How is connected device uptake evolving in the market? Which consumer groups and brands are driving growth?
- Which genres and types of movie or TV content resonate most with consumers? How should content be localised in different markets?
- How does my consumer segment profile? What age categories do they fall in? What is their household makeup? What is their spending power?
- Which consumer groups are most receptive to advertising on streaming services? Who is feeling the effects of fragmentation? Who is most likely to serially churn and resubscribe? What other viewing habits and content drive these groups?
- Which sports most resonate in the market and how many consumers are willing to pay to watch my competition?
The survey covers the following markets:
- Asia Pacific: Australia, China, India, Indonesia, Japan, Malaysia, Philippines, South Korea, Thailand
- Central & Eastern Europe: Czechia, Poland, Romania, Türkiye
- Latin America: Argentina, Brazil, Mexico
- Middle East & North Africa: Saudi Arabia
- North America: Canada, USA
- Sub-Saharan Africa: South Africa
- Western Europe: Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, UK
