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SVoD Economics US

SVoD Economics US delivers a detailed view of sign-up and churn activity in the US subscription video space. SVoD Economics US offers daily resolution on sign-up and cancellation patterns for subscription streaming video services, and includes information on major and thematic service providers.

SVoD Economics US covers, by service: 

  • Sign-up rates by day/week/month - allowing users to see sign-up patterns across services over time
  • Cancellation rates by day/week/month - allowing users to examine churn activity across services over time
  • Cohort data - allowing for in-depth analysis of behaviour of consumers who signed-up in a particular period
  • Key events - markers to allow for rapid analysis of the impact of title debuts
  • Regional benchmarks - illustrating differences between states in sign-up and cancellation activity


Data in the service is updated weekly
 
Daily resolution on US streaming video

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12.02.2024  Orina Zhao

Where Netflix grew in 2023, and why

Western Europe became Netflix’s largest growth region in terms of subscription in 2023. This report analyses the reasons behind the growth, including the introduction of the ad-supported tier, removal of the Basic tier and …

SVoD Economics US

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OTT platforms turn to online aggregators for greater reach

As the US OTT market continues to fragment and stagnate, streaming services are turning to resellers and online aggregators to help widen their reach and boost subscriber numbers. This report explores the trend.

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