20/08/2024 - SAM NURSALL
Are women's sports undervalued?

This report analyses the media rights deals for the top US sports competitions on the basis of "cost per game per engaged fan," specifically examining the disparity between certain women's and men's leagues of the same sport. 

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13.10.2025  Minal Modha

European football leagues: breaking the broadcast mould?

As competition for audiences heat up, European football leagues are experimenting with alternative broadcast methods and in-broadcast features to both keep current audiences and bring in new ones

Sports - Media Rights

09.10.2025  Daniel Harraghy

Understanding the sports market in North America

North America, led primarily by the US, remains the largest region globally in terms of sports rights expenditure. This report examines recent trends shaping the market, profiles the leading broadcasters and notable rights deals, …

Sports - Media Rights

09.06.2025  Ben McMurray

CazéTV: Brazil’s social sports revolution

CazéTV is reshaping Brazil’s sports media landscape with its influencer-led, free-to-view model on YouTube and Twitch. This report examines its role in the Brazilian market, the drivers behind its rapid rise, and the key …

Sports - Media Rights

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