Disney+ Hotstar lost over 12.5m subscriptions in Q2 2023 mostly resulting from its loss of rights to the Indian Premier League (IPL)  and other prominent content deals in India. These moves are part of Disney’s cost control measures as Disney+ Hotstar transitions towards increasing revenue and profitability in India. However, to maintain its market leading position, Disney+ Hotstar must better utilise its existing entertainment and sports content assets, especially popular local films and TV series. 

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