RICHARD BROUGHTON
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Netflix sees big gains from sports debuts
Ampere's analysis of its US and UK panels reveals the huge impact that the Tyson vs Paul boxing match in November 2024 had on sign-up activity. It also examines NFL Christmas Day matches and their subscriber impact, and looks at the customer retention patterns and likely monetisation of the two events - and the implications for sports rights owners and streamers when considering investment in major sporting events.
Topics covered include:
- The sign-up peak driven by the Paul/Tyson match in November 2024
- Subsequent retention of customers in the cohort
- The tiering mix of these subscribers
- Likely revenue ranges driven by the event
- The impact of the NFL Christmas event on gross additions
- Early churn indications among these new subscribers
- Likely revenue ranges driven by the NFL games
- The international picture - the effect that both Paul/Tyson and NFL matches had in the UK
- Implications for sports rights owners and streamers
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