26/06/2019 - FRED BLACK
Netflix: Two-tier strategy to original production cycles
  • Netflix follows distinct patterns of announcement and release for its original and commissioned shows, with strong grouping of the number of days between first talking about a show and its premiere.
  • For certain genres, the grouping suggests fairly consistent production cycles with scripted content generally taking around 400 days to produce.
  • Unscripted Netflix originals group around 200 days from announcement to release, suggesting a shorter production cycle when Netflix has full control.
  • Netflix also employs a second distinct release strategy that does not relate to production cycles, making extensive use of a surprise release that drops shows soon after announcement.


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