13/03/2025 - JOSH RUSTAGE
Netflix's regional viewing trends: How localisation is driving global growth

By combining Netflix's global viewing data with Ampere's Popularity Score and subscriber numbers, regional consumption has been modelled to highlight country-level viewing trends. As Netflix looks at growth beyond its largely saturated domestic market, its key priorities include catering to the unique needs of key subscriber and opportunity markets while also capitalising on content economies of scale by investing in portable titles.

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