RICHARD BROUGHTON
05/07/2018 - RICHARD BROUGHTON
Profile: Netflix subscriber acquisition costs

Marketing costs are rising for Netflix, and this Profile explores the changing dynamics and costs associated with subscriber acquisition, assessing cost per net new subscriber, and average net payback period for the streaming giant.

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20.12.2024  Richard Broughton

What a winning hand looks like for broadcasters

In this presentation, first given at the Future of TV Advertising event in London in December 2024, Ampere Executive Director Richard Broughton five key strategies broadcasters should adopt in the battle for market share.

Markets - Operators

19.12.2024  Ed Ludlow

Mapping the growth of SVoD ad tiers in Australia

2024 was the year of the SVoD ad tier in Australia, with Paramount+ and Amazon Prime Video launching theirs in June and July, respectively, following the lead of Netflix and Foxtel's Binge. This report …

Markets - Operators

17.12.2024  Sam Young

Analysing major media companies’ financial health

In this report, Ampere analyses a range of key financial ratios to highlight the pressures, challenges, and opportunities faced by major media groups. The report segments companies into four distinct business types; Tech Giants, …

Markets - Operators

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