RICHARD BROUGHTON
05/07/2018 - RICHARD BROUGHTON
Profile: Netflix subscriber acquisition costs

Marketing costs are rising for Netflix, and this Profile explores the changing dynamics and costs associated with subscriber acquisition, assessing cost per net new subscriber, and average net payback period for the streaming giant.

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20.11.2024  Matt Trickett

Partnership tightropes: Max in focus for Sky Europe and Warner Bros. Discovery

This report analyses Sky Europe and WBD's potential future partnership. WBD's Max service is slated to launch direct-to-consumer in Sky markets (including the UK, Italy and Germany) by 2026, marking a clear …

Markets - Operators

18.11.2024  Orina Zhao, Lauren Liversedge

The future of bundling: Analysing US VoD partnerships

After several high profile SVoD bundles emerged in 2024, including Disney+/Hulu/Max and the Comcast StreamSaver bundle between Netflix, Apple TV+ and Peacock, this report gives an overview of bundling strategies, identifies the characteristics of …

Markets - Operators

16.10.2024  Deborah Polanco, Andrew Dougert

The streaming market in North & Latin America, Q2 2024

The era of streamer bundling is officially here, as streamers look for new growth opportunities while subscriber numbers stall. From Comcast's StreamSaver bundle in the US to Max's atypical partnership with Brazil's Nubank, this …

Markets - Operators

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