RICHARD BROUGHTON
Markets - Operators
Markets - Operators
05/07/2018 - RICHARD BROUGHTON
Profile: Netflix subscriber acquisition costs

Marketing costs are rising for Netflix, and this Profile explores the changing dynamics and costs associated with subscriber acquisition, assessing cost per net new subscriber, and average net payback period for the streaming giant.

To access this report, log in or contact our sales team

16.10.24  Deborah Polanco, Andrew Dougert

The streaming market in North & Latin America, Q2 2024

The era of streamer bundling is officially here, as streamers look for new growth opportunities while subscriber numbers stall. From Comcast's StreamSaver bundle in the US to Max's atypical partnership with Brazil's Nubank, this …

Markets - Operators

20.09.24  Motohiko Ara

The media market in South Korea

Pay TV holds the largest share of TV sector revenue in South Korea, while subscription OTT is growing. This report examines the media market in South Korea, covering pay TV, subscription OTT and telecoms.

Markets - Operators

22.08.24  Sam Young

Webinar: Streaming vs. pay TV, challenges and opportunities in Sub-Saharan Africa

In a webinar hosted on 22nd July 2024, analyst Sam Young provides an in-depth overview of the pay TV and streaming landscape in Sub-Saharan Africa. Exploring the unique challenges faced by streamers, …

Markets - Operators

The Amp is our highly-acclaimed free weekly
round up of key industry news, delivered to
your inbox.
Sign up and be informed.