ORINA ZHAO
READE LAYTON
MOTOHIKO ARA
17/04/2024 - ORINA ZHAO, READE LAYTON, MOTOHIKO ARA
South Korea: How a merged local streaming service can challenge Netflix

South Korean SVoD services Tving and Wavve are planning to merge in order to better compete with Netflix in South Korea. This report analyses how a combined local service can challenge Netflix's market dominance through aggregation and provides strategic solutions around partnerships, content provision, tiering and pricing plans. 

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