• Disney+’s new five-title deal with K-Pop boy band BTS is the latest partnership between a global  streaming service and South Korean creative talent
• It is the latest example of the Hallyu Wave, the phenomenon that has seen South Korean content become globally popular
• Netflix continues to invest heavily in South Korean Originals, and has provided a global platform for titles from the country
• Now Korean streaming services such as TVing are looking to expand globally to exploit the growing interest in their content.

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