South Korea’s content explosion: Global SVoDs ride the Hallyu Wave
- Disney+’s new five-title deal with K-Pop boy band BTS is the latest partnership between a global streaming service and South Korean creative talent
- It is the latest example of the Hallyu Wave, the phenomenon that has seen South Korean content become globally popular
- Netflix continues to invest heavily in South Korean Originals, and has provided a global platform for titles from the country
- Now Korean streaming services such as TVing are looking to expand globally to exploit the growing interest in their content.
July 2022: Commissioning tearsheet
July 2022 saw a return to more expected levels of commissioning activity with a 30% decrease in the volume of new titles announced. However, Netflix commissions continued an ongoing downward trend, with 54% fewer series announced in July 2022 than in the same month of the previous year.
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