26/07/2022 - READE LAYTON
South Korea’s content explosion: Global SVoDs ride the Hallyu Wave
  • Disney+’s new five-title deal with K-Pop boy band BTS is the latest partnership between a global  streaming service and South Korean creative talent
  • It is the latest example of the Hallyu Wave, the phenomenon that has seen South Korean content become globally popular
  • Netflix continues to invest heavily in South Korean Originals, and has provided a global platform for titles from the country
  • Now Korean streaming services such as TVing are looking to expand globally to exploit the growing interest in their content.

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