ORINA ZHAO
LAUREN LIVERSEDGE
The future of bundling: Analysing US VoD partnerships
After several high profile SVoD bundles emerged in 2024, including Disney+/Hulu/Max and the Comcast StreamSaver bundle between Netflix, Apple TV+ and Peacock, this report gives an overview of bundling strategies, identifies the characteristics of a successful bundle, and analyses future potential bundles in the US market.
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