South Korea has one of the most competitive SVoD markets in the world. While the domestic market is facing another round of consolidation, Korean content continues to see a strong global demand - ranking among the most widely exported and popular content globally. It plays a pivotal role in Netflix’s global success, driving both breakout hit titles and consistent viewing time. To expand beyond its current scale, Korean content owners such as CJ ENM needs to establish a clear international distribution and licensing strategy in order to unlock long-term growth beyond home market. 

To access this report, log in or contact our sales team