06/12/2024 - MINAL MODHA, DANIEL MONAGHAN, ANNA KERR
Webinar: Unlocking the Attention Economy: How Media, Sports, and Gaming can drive consumer time and engagement

In this presentation, Minal Modha, Daniel Monaghan, and Anna Kerr analyse how TV and gaming intersect, using audience segmentation to provide in-depth insights into consumer behaviour, attention patterns, and strategies for optimising engagement through cross-media approaches.

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