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Webinar
Unlocking the Attention Economy: How Media, Sports, and Gaming can drive consumer time and engagement
In this webinar, Senior Research Manager, Dan Monaghan and Research Manager, Anna Kerr will analyse consumption behaviours to establish how formats such as TV and gaming compete with or complement each other. Drawing on data across Ampere’s Media and Games Consumer products, this presentation has segmented consumers by their overlapping media consumption into five segments, providing unique insight needed to inform acquisition, retention and engagement strategies for Media, Games and Sports organisations.
Webinar
Unlocking subscriber growth through major Sports events
In a competitive US market, streamers search for ways to differentiate themselves from their competitors. This online presentation from Research Manager, Ben McMurray will analyse the impact of the NFL and other major sporting events on sign-ups to streaming platforms. It will also delve into how various rights packages to the biggest US sports leagues can provide different strategic advantages to each of these partners.
Podcast
The attention economy and streamers' pivot to ad tiers
In this episode, Rahul Patel is joined by Anna Kerr who discusses how in todays attention economy, formats such as TV and gaming can compete with or complement each other. Sam Nursall also joins to talk about his latest research on the strategy behind the international ad-tier rollouts of the major US-based streaming services.
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