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Podcast

23.12.2024

The future of bundling and the decline of free-to-air sports

In this final episode of the year, Nick Thomas is joined by Lauren Liversedge and Minal Modha to discuss the future of streaming and sports, including the rise of bundling and the decline of free-to-air sports in Europe and its impact on fan engagement. They highlight key trends shaping 2025 and beyond.

Podcast

31.10.2024

The attention economy and streamers' pivot to ad tiers

In this episode, Rahul Patel is joined by Anna Kerr who discusses how in todays attention economy, formats such as TV and gaming can compete with or complement each other. Sam Nursall also joins to talk about his latest research on the strategy behind the international ad-tier rollouts of the major US-based streaming services.

Podcast

29.08.2024

Summer of Sport: How is streaming reshaping major sporting events?

The 2024 "Summer of Sport" has brought viewers everything from The Olympics, Euros, Copa America, and T20 Cricket just to name a few events, and while this might be great for fans... what's in it for the broadcasters showing these competitions? In this episode we discuss how the Olympics has become increasingly streaming-focussed, and what this means for the free-to-air channels, what purpose major sporting events carry for streaming and broadcasters alike, and finally we discuss the growing and untapped potential of women's sports in the USA.

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