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Webinar
Unlocking the Attention Economy: How Media, Sports, and Gaming can drive consumer time and engagement
In this webinar, Senior Research Manager, Dan Monaghan and Research Manager, Anna Kerr will analyse consumption behaviours to establish how formats such as TV and gaming compete with or complement each other. Drawing on data across Ampere’s Media and Games Consumer products, this presentation has segmented consumers by their overlapping media consumption into five segments, providing unique insight needed to inform acquisition, retention and engagement strategies for Media, Games and Sports organisations.
Podcast
The attention economy and streamers' pivot to ad tiers
In this episode, Rahul Patel is joined by Anna Kerr who discusses how in todays attention economy, formats such as TV and gaming can compete with or complement each other. Sam Nursall also joins to talk about his latest research on the strategy behind the international ad-tier rollouts of the major US-based streaming services.
Podcast
Summer of Sport: How is streaming reshaping major sporting events?
The 2024 "Summer of Sport" has brought viewers everything from The Olympics, Euros, Copa America, and T20 Cricket just to name a few events, and while this might be great for fans... what's in it for the broadcasters showing these competitions? In this episode we discuss how the Olympics has become increasingly streaming-focussed, and what this means for the free-to-air channels, what purpose major sporting events carry for streaming and broadcasters alike, and finally we discuss the growing and untapped potential of women's sports in the USA.
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