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Webinar
Rethinking Reach: YouTube’s Evolving Role for UK Broadcasters
Using the UK as a detailed case study, Ampere Analysis Senior Analyst Josh Rustage explores how public and commercial broadcasters are rethinking their approach to YouTube, and what lessons apply more widely across the European broadcast landscape. Drawing from Ampere’s proprietary social platform tracking and latest Media Consumer research, the webinar will answer the following questions:
Podcast
The future of bundling and the decline of free-to-air sports
In this final episode of the year, Nick Thomas is joined by Lauren Liversedge and Minal Modha to discuss the future of streaming and sports, including the rise of bundling and the decline of free-to-air sports in Europe and its impact on fan engagement. They highlight key trends shaping 2025 and beyond.
Podcast
The attention economy and streamers' pivot to ad tiers
In this episode, Rahul Patel is joined by Anna Kerr who discusses how in todays attention economy, formats such as TV and gaming can compete with or complement each other. Sam Nursall also joins to talk about his latest research on the strategy behind the international ad-tier rollouts of the major US-based streaming services.

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