Sports - Consumer
Ampere Sports - Consumer comprises of an annual wave of consumer surveys across 12 markets interviewing 15,000 sports fans a year. The data allows research buyers to conduct detailed analysis and segmentation of sport fans’ attitudes and behaviours across key topic areas such as sport and competition fandom, willingness to pay, importance of a competition within a bundle, engagement with linear and OTT platforms for sport and wider activities like sports betting, participation and content viewing.
The survey covers the following markets:
- South Africa
- Canada (from Q4 2023)
- Mexico (from Q4 2023)
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