Sports - Consumer
Ampere Sports - Consumer comprises of an annual wave of consumer surveys across 12 markets interviewing 15,000 sports fans a year. The data allows research buyers to conduct detailed analysis and segmentation of sport fans’ attitudes and behaviours across key topic areas such as sport and competition fandom, willingness to pay, importance of a competition within a bundle, engagement with linear and OTT platforms for sport and wider activities like sports betting, participation and content viewing.
The survey covers the following markets:
- South Africa
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Also in Sports
Understanding US sports fans: Q4 2022
Ampere has used data from its Sports Consumer product to study the media habits of sports fans in the US market. This report includes data regarding sport content viewing habits, sport competition preferences and sport service uptake from Ampere's Q4 2022 Sports Consumer research.