Understand sports fandom, consumption and attitudes to conduct detailed fan segmentation analysis and inform your strategy.
Ampere’s Sports – Consumer tracker delivers an annual consumer survey across 16 markets, interviewing over 26,000 sports fans per year. The survey is run across a nationally representative panel of internet households in all countries covered.
Key topics include sports fandom and avidity, engagement with leagues and events, live vs. ancillary content consumption, willingness to pay to watch sport, service uptake and usage, sports fan sentiments, piracy prevalence and drivers, demographics and more.
Delivered through an interactive data visualisation tool, Sports – Consumer helps you answer questions aiding sports media rights strategy, fan engagement, marketing, competitor analysis, and understanding your addressable market.
Examples include:
- What is the addressable audience for broadcasters for each competition? How many fans are willing to pay (or currently pay)?
- What is the extent of overlapping fandom and the incremental reach of adding new competitions to a broadcaster’s portfolio?
- How long do sports fans report watching live coverage vs. ancillary content such as highlights and fantasy gaming, on a weekly basis?
- Do fans want to watch live sport via broadcast TV, streaming or is there no preference?
- What content should leagues be creating on social & online to attract audiences?
- How much is women’s sport growing and which competitions are driving this?
- What impact is the fragmentation of rights having on sport piracy?
- Is there demand for an aggregated sports offer, or integration with e-commerce, stats and betting?
The survey covers the following markets:
- Asia Pacific: Australia, China, India, Indonesia, Japan, South Korea
- Latin America: Brazil, Mexico
- North America: Canada, USA
- Sub-Saharan Africa: South Africa
- Western Europe: France, Germany, Italy, Spain, UK
