02/10/2025 - ANDREW DOUGERT
Alcohol ads on US streamers: AB InBev shakes it up

Cheers to Oktoberfest! In honor of the German beer festival (20 Sep '25 - 05 Oct '25), this special mini report profiles the current landscape of Alcohol advertising on streaming - and how the groundbreaking deal between Netflix and AB InBev will shake it up. If you're interested in accessing the new Analytics - Advertising US data, please reach out to enquiries@ampereanalysis.com. 

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26.08.2025  Andrew Dougert

Analysing cross-streamer promotion

As the share of ad-tier subscribers continues to grow in the US, only a handful of streamers are promoting themselves on other platforms, while most opt for heavy internal promotion. This report examines the …

Analytics - Advertising US

07.08.2025  Ben French

What drives ad volumes on streaming?

Ampere's new Advertising Analytics dataset indicates that, unlike linear TV, the volume of ads per hour on US streaming services varies less than 5% throughout the day. This report examines the strategies underlying ad …

Analytics - Advertising US

09.06.2025  Andrew Dougert

Comparing streamers' ad loads and ad positioning strategies

As streaming services in the US entice more subscribers to ad tiers with discounts and bundles, the way those streamers incorporate ads into the viewer experience is important to consider. This report examines ad …

Analytics - Advertising US

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