10/06/2019 - MINAL MODHA
Disney+ appeal and uptake in the US

This report examines the awareness, appeal and potential uptake of the upcoming Disney+ platform among US consumers aged 18+. Subjects covered within the report include:

- Disney Franchise awareness

- Disney+ awareness 

- Likelihood to subscribe 

- Identification of key target consumer groups 

- Drivers / barriers to subscription 

- Price sensitivity

- Perceived value of the Disney catalogue

- Potential go-to-market strategy

To access this report, log in or contact our sales team

08.04.2025  Minal Modha

How social is changing UK broadcaster strategies

This presentation, given at Ampere's invitation-only event in London in April 2025, looks at how UK consumers are now engaging with social video, and how local broadcasters are adapting their strategies accordingly.

Media - Consumer

20.02.2025  Isabelle Charnley

Smart TV: Why older viewers are a growth opportunity

Smart TV adoption has surged globally but has recently slowed. It remains older consumers, particularly those aged 55 and over, who are resistant to the newer connected technology. In this regard, they represent a …

Media - Consumer

10.02.2025  Daniel Monaghan

Media consumption trends in Czechia, Q3 2024

Ampere has created a series of country reports to investigate the media habits of consumers in different markets. This Czechia report includes data about viewing habits, device ownership and subscriptions held from Ampere’s Q3 …

Media - Consumer

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