Strategy games are a key component of the gaming landscape. Nearly a quarter of Internet users (and nearly a third of all gamers) enjoy playing strategy games, and it is the #2 favourite genre among PC gamers. Strategy gamers are also a highly attractive audience - with greater play-time, and greater spend, than the average gamer. But strategy is a complex genre with distinct player profiles spread across the different mechanics and settings. This report explores the composition of the strategy gaming market, and looks at some of the decisions that developers and publishers need to consider around mechanics, setting and IP, and pricing, including:

1. How do strategy gamers compare to gamers in other genres - in terms of their activity and spending profile
2. What are the leading categories/sub-genres of strategy games, how do their players behave
3. Which settings are popular among strategy games, and should developers and publishers think about licensing IP to support
4. What are the pricing strategies of strategy games, and the considerations around positioning DLC

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