21/08/2020 - TINGTING LI
HBO Max bets on quality

This report looks at HBO Max's strategy to enter the competitive US market, with a focus on premium and popular content and key demographic groups to get a wider range of audiences aboard. This report also explores the opportunity for HBO Max to launch globally in the future.

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29.04.2025  Matt Trickett

Is Apple TV+ the new HBO?

This report examines the momentum Apple is building with its video product. It draws parallels with HBO's growth trajectory. Examining Apple TV+'s opportunity alongside this, what might be next for the service?

Analytics - SVoD

10.04.2025  Ricardo Parsons

How global streamers localise their content strategy

US-owned streaming platforms lead global subscriptions, but growth is coming from outside the USA. This report examines how content preferences vary globally and how global streaming platforms are adjusting their content offerings across markets.

Analytics - SVoD

08.04.2025  Rahul Patel

The future of ad-supported subscription streaming: Opportunities and strategies

This presentation, given at Ampere's invitation-only event in London in April 2025, identifies the challenges and opportunities around ad-supported streaming services, and the strategies deployed by the leading players.

Analytics - SVoD

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