Electronic Arts (EA) is uniquely positioned to grow its EA Sports FC player base in the United States ahead of the 2026 FIFA World Cup, which will be hosted in North America. This global event presents a strategic opportunity to deepen engagement with U.S. players and expand market share. However, penetrating the U.S. market poses distinct challenges, as American consumers of EA Sports FC differ from their global counterparts in terms of demographics, gaming interests, and sports preferences. This report analyzes the key U.S. consumer cohorts for EA Sports FC, drawing on Ampere’s proprietary consumer survey data and game engagement metrics. It identifies demographic segments, gaming habits, and game content preferences that define the U.S. player base. 

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