With the emergence of prominent SVoD platform ad-tiers, content engagement and regular platform usage have become ever important factors for determining a platform’s success. Since Q1 2022, major AVoD platforms in the US have grown to capture similar audience engagement and usage frequency as their premium SVoD counterparts. This report analyses the strategies taken by AVoD platforms to remain competitive in an environment where ad-tiers from SVoD services are on the rise.

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