Media - Consumer
Media - Consumer
25/04/2023 - MINAL MODHA
Older audiences adapt OTT viewing habits

As older audiences shift to OTT across the Big 5 European markets and in the USA, the increased variety of content is shifting genre preferences.

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27.09.24  Daniel Monaghan, Anna Kerr, …

Unlocking the Attention Economy: How Media, Sports, and Gaming can drive consumer time and engagement

Today's ‘Attention Economy’ sees consumer time split across more media touchpoints than ever. This report analyses consumption behaviours to establish how formats such as TV and gaming compete with or complement each …

Media - Consumer

23.09.24  Rahul Patel

How to reach Gen Z audiences in Europe

This report looks at the media consumption habits of 18-to-24-year-olds across Europe and how the TV sector can adapt in order to reach Gen Z. Note: This is a version of a presentation given …

Media - Consumer

19.09.24  Sam Nursall

Global streaming services' shift towards ad-tiers

This report examines the strategy behind the international ad-tier rollouts of the major US-based streaming services. Using Ampere Consumer data, the report seeks to identify characteristics of the "ad-tier-receptive" streaming customer and expand on …

Media - Consumer

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