25/04/2023 - MINAL MODHA
Older audiences adapt OTT viewing habits

As older audiences shift to OTT across the Big 5 European markets and in the USA, the increased variety of content is shifting genre preferences.

To access this report, log in or contact our sales team

08.04.2025  Minal Modha

How social is changing UK broadcaster strategies

This presentation, given at Ampere's invitation-only event in London in April 2025, looks at how UK consumers are now engaging with social video, and how local broadcasters are adapting their strategies accordingly.

Media - Consumer

20.02.2025  Isabelle Charnley

Smart TV: Why older viewers are a growth opportunity

Smart TV adoption has surged globally but has recently slowed. It remains older consumers, particularly those aged 55 and over, who are resistant to the newer connected technology. In this regard, they represent a …

Media - Consumer

10.02.2025  Daniel Monaghan

Media consumption trends in Czechia, Q3 2024

Ampere has created a series of country reports to investigate the media habits of consumers in different markets. This Czechia report includes data about viewing habits, device ownership and subscriptions held from Ampere’s Q3 …

Media - Consumer

The Amp is our highly-acclaimed free weekly
round up of key industry news, delivered to
your inbox.
Sign up and be informed.