08/10/2020 - ANNABEL YEOMANS
Peacock and HBO Max: A steady start

Analysing data from the latest wave of Ampere's Consumer survey, Ampere Senior Analyst, Annabel Yeomans' latest report looks at the early adopters of two of the newest entrants to the streaming market in the US; HBO Max which launched in May and Peacock which launched in July.

This one page report compares the demographics of both HBO Max and Peacock's active subscribers, and takes a closer look at the genre mix of each service's current commissions.

To access this report, log in or contact our sales team

The Amp is our highly-acclaimed free weekly
round up of key industry news, delivered to
your inbox.
Sign up and be informed.