02/06/2025 - JOSH RUSTAGE, RAHUL PATEL
Rethinking reach: YouTube’s evolving role for UK broadcasters

Using Ampere's new social video tracking, this report analyses current UK broadcaster strategies on YouTube. With both the audience and revenue potential YouTube can offer, it examines Channel 4 and ITV’s partnership with the social video giant and how broadcasters have started treating the platform as a new distribution window for full length content.

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