Findings across Ampere's 10 initial consumer markets across six survey waves suggest that as households hit saturation point for SVoD adoption, those who take multiple services — "stackers" — are a key demographic for continued adoption within the space. Additionally, older demographics are seeing increased uptake and could also prove key to growth. Ampere also investigates the competitiveness of SVoD markets from its 10 original Consumer markets, with Netherlands standing out as the least competitive of all our covered Netflix markets, where almost three quarters of all SVoD subscribers in our latest waves took just Netflix. 

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