ALICE THORPE
ANNABEL YEOMANS
CHRISTEN TAMISIN
The importance of families to the TV & film market
Families represent a disproportionately valuable segment of the overall media market, accounting for higher media spend and more frequent use of services like pay TV and subscription streaming, as well as visiting the cinema more often. This report examines how streaming services are engaging family audiences, and the importance of family movies to both streaming and box office performance.
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