23/06/2021 - MARIA DUNLEAVEY
The rise of TikTok and its Euro 2020 partnership

TikTok has seen massive global growth in recent years and it's latest target is European football fans. This presentation explores TikTok's lead in short form video, profiling TikTok's userbase in some its key markets and how its Euros 2020 partnership could attract uptapped demographics.

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20.01.2025  Isabelle Charnley

Media consumption trends in India, Q3 2024

Ampere has created a series of country reports to investigate the media habits of consumers in different markets. This India report includes data about viewing habits, device ownership and subscriptions held from Ampere’s Q3 …

Media - Consumer

06.01.2025  Sam Nursall

Media consumption trends in South Korea, Q3 2024

Ampere has created a series of country reports to investigate the media habits of consumers in different markets. This South Korea report includes data about viewing habits, device ownership and subscriptions held from Ampere’s …

Media - Consumer

06.12.2024  Minal Modha, Daniel Monaghan, …

Webinar: Unlocking the Attention Economy: How Media, Sports, and Gaming can drive consumer time and engagement

In this presentation, Minal Modha, Daniel Monaghan, and Anna Kerr analyse how TV and gaming intersect, using audience segmentation to provide in-depth insights into consumer behaviour, attention patterns, and strategies for optimising …

Media - Consumer

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