DANIEL MONAGHAN
ANNA KERR
RICHARD BROUGHTON
Unlocking the Attention Economy: How Media, Sports, and Gaming can drive consumer time and engagement
Today's ‘Attention Economy’ sees consumer time split across more media touchpoints than ever. This report analyses consumption behaviours to establish how formats such as TV and gaming compete with or complement each other, and generates five consumer segments to inform the acquisition, retention and engagement strategies for Media, Games and Sports organisations.
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