Media - Consumer
Media - Consumer
27/09/2024 - DANIEL MONAGHAN, ANNA KERR, RICHARD BROUGHTON
Unlocking the Attention Economy: How Media, Sports, and Gaming can drive consumer time and engagement

Today's ‘Attention Economy’ sees consumer time split across more media touchpoints than ever. This report analyses consumption behaviours to establish how formats such as TV and gaming compete with or complement each other, and generates five consumer segments to inform the acquisition, retention and engagement strategies for Media, Games and Sports organisations.

To access this report, log in or contact our sales team

23.09.24  Rahul Patel

How to reach Gen Z audiences in Europe

This report looks at the media consumption habits of 18-to-24-year-olds across Europe and how the TV sector can adapt in order to reach Gen Z. Note: This is a version of a presentation given …

Media - Consumer

19.09.24  Sam Nursall

Global streaming services' shift towards ad-tiers

This report examines the strategy behind the international ad-tier rollouts of the major US-based streaming services. Using Ampere Consumer data, the report seeks to identify characteristics of the "ad-tier-receptive" streaming customer and expand on …

Media - Consumer

30.07.24  Annabel Yeomans

How can streamers capitalise on the growing appetite for non-English-language content?

This report examines the growing trend for consumers viewing international content in mature markets and what this means for streamers facing economic pressures.

Media - Consumer

The Amp is our highly-acclaimed free weekly
round up of key industry news, delivered to
your inbox.
Sign up and be informed.