This webinar was delivered in July 2022 and analyses trends in the UK’s sports media market, examining recent developments in the value of sports rights, and how these reflect the viewing and engagement habits of sports fans.
Key topics covered include:
- An overview of the key players and competitions within the UK sports rights market and how the landscape has developed over time
- The leading sports and competitions among sports fans
- The varying ways in which different demographics of sports fans engage with sports content
- What these consumer habits may tell us about the potential future of the sports rights market in the UK
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