27/06/2025 - DANNI MOORE
What women watch: Sports preferences of female fans

This report explores what makes female sports fans valuable viewers for rightsholders, their viewing preferences and what rightsholders and brands can do to reach them.

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25.06.2025  Minal Modha

Who's watching the FIFA Club World Cup?

As the newly boosted football / soccer tournament kicks off, where will its viewers come from?

Sports - Consumer

09.01.2025  Minal Modha

Do young audiences really not watch sport?

In this report, Ampere analyses whether the prevailing myth that young audiences don't watch sport holds any weight

Sports - Consumer

27.11.2024  Danni Moore

In the ballpark: Sizing the opportunity for women’s baseball

With women’s sport in the ascendancy in the US, the launch of the Women’s Pro Baseball League (WPBL) has been announced for 2026, but how big an audience can it expect to attract?

Sports - Consumer

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