In this report, Senior Analyst Louise Shorthouse takes a closer look at games content subscription service Xbox Game Pass Ultimate, analysing the key reasons for user churn.

Using data from Ampere Games - Consumer, this report includes a breakdown of the following:

• Most and least common reasons for churn
• Motivations for sign-up
• Cross-country comparisons and regional differences
• Characteristics of churned users including demographics, genre preferences and spending behaviours

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