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Microsoft’s Activision acquisition: Implications for the cloud gaming market and industry

Microsoft's cloud gaming commitments to the EC competition authority made in relation to the Activision Blizzard acquisition would have an impact on the market and industry if the deal was to close. Consumers would get more access to streamed Activision games and more choice of service and it would be positive for 'bring-your-own-game' service providers. The benefit to cloud-based multi-game subscription service competitors would be less clear. The commitments would also extend Microsoft's reach and influence of its future streamed games and its multi-game subscription service, Game Pass

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