Microsoft is top publisher; 30m hours of Fortnite on Christmas Day; Chinese publishers make waves

This report examines holiday season game title performance across PlayStation, Xbox and Steam. Microsoft (incl. Activision Blizzard) games generated the largest amount of consumer spending in December 2024, at $465m across a combined view of PlayStation, Xbox and Steam. Electronic Arts was ranked 2nd and Take-Two 3rd, while Chinese publishers Tencent and NetEase entered the top 10