Media - Consumer
Media - Consumer
25/03/2024 - MINAL MODHA
How can sports compete in the attention economy

As the media market becomes increasingly cluttered, Ampere looks at what sports rights holders and broadcasters can do to help themselves stand out against the crowd.

To access this report, log in or contact our sales team

27.09.24  Daniel Monaghan, Anna Kerr, …

Unlocking the Attention Economy: How Media, Sports, and Gaming can drive consumer time and engagement

Today's ‘Attention Economy’ sees consumer time split across more media touchpoints than ever. This report analyses consumption behaviours to establish how formats such as TV and gaming compete with or complement each …

Media - Consumer

23.09.24  Rahul Patel

How to reach Gen Z audiences in Europe

This report looks at the media consumption habits of 18-to-24-year-olds across Europe and how the TV sector can adapt in order to reach Gen Z. Note: This is a version of a presentation given …

Media - Consumer

19.09.24  Sam Nursall

Global streaming services' shift towards ad-tiers

This report examines the strategy behind the international ad-tier rollouts of the major US-based streaming services. Using Ampere Consumer data, the report seeks to identify characteristics of the "ad-tier-receptive" streaming customer and expand on …

Media - Consumer

The Amp is our highly-acclaimed free weekly
round up of key industry news, delivered to
your inbox.
Sign up and be informed.