24/02/2017 -
TV in Southern Europe: France, Italy, Portugal, Spain, & Greece

This report provides an in depth analysis of Pay TV and TV advertising trends in France, Spain, Italy, Portugal and Greece over the period 2005-2022. In this report we investigate the immediate and lasting effects of the financial crisis and we analyse correlations between macro-economic variables and sector trends.

Across the 5 markets, this report looks at:

  • Correlations between macroeconomic metrics and TV Advertising growth
  • Uptake of TV by Technology
  • Macro-economic variables  
  • TV Market sizes
  • Strategies of pay TV companies
  • Consumer spend on pay TV services 

To access this report, log in or contact our sales team

22.07.2025  Nick Thomas, Rory Gooderick, …

Unpacking Amazon's video strategy

With Amazon Prime Video now the second largest subscription OTT service globally, this report looks at the role of video services within the wider Amazon ecosystem; its evolving content strategy; how it generates revenue …

Markets - Operators

09.06.2025  Andrew Dougert

Comparing streamers' ad loads and ad positioning strategies

As streaming services in the US entice more subscribers to ad tiers with discounts and bundles, the way those streamers incorporate ads into the viewer experience is important to consider. This report examines ad …

Markets - Operators

24.04.2025  

The Korean content market: M&A, Hallyu, & partnership

South Korea has one of the most competitive SVoD markets in the world. While the domestic market is facing another round of consolidation, Korean content continues to see a strong global demand - ranking …

Markets - Operators

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