Where US SVoD switchers go next
SVoD customers in the US who switch spend from one platform to another are most likely to choose Apple TV+ or Paramount as their next platform. But the existing in-home mix of services has a big influence on subsequent choices. This report looks at SVoD switching behaviour among churning customers and details which platforms offer the most competition to each of main players.
Dragons vs Rings: Franchise prequels
Within the space of two weeks, both HBO and Amazon Prime Video premiered highly anticipated prequel TV shows to popular fantasy franchises, and both claimed record-breaking viewing figures. This report compares The Rings of Power and The House of the Dragon.
Netflix Q2s - pre-results analysis
Ahead of Netflix's Q2 filings, Ampere looks at patterns in sign-up and cancellation activity in the US market, assessing whether the strong content line-up in the quarter was able to offset the effects of pricing changes on subscriber additions.
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