Where US SVoD switchers go next
SVoD customers in the US who switch spend from one platform to another are most likely to choose Apple TV+ or Paramount as their next platform. But the existing in-home mix of services has a big influence on subsequent choices. This report looks at SVoD switching behaviour among churning customers and details which platforms offer the most competition to each of main players.
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Rahul Patel, Nick Thomas, Jack Genovese, Mayssa Jamil
The Amp Podcast transcript: How are streaming services adapting their content strategies to grow?
Nick Thomas is joined by Rahul Patel, Mayssa Jamil and Jack Genovese. Rahul discusses the weaknesses of Netflix's movie strategy compared to its TV series offering. Mayssa looks at the rise of big-budget franchises funded by the global streaming services. Finally, Jack details the role of sports rights in the streaming wars, and why we shouldn't expect Netflix to get involved anytime soon.
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