12/07/2022 - BEN FRENCH
Where US SVoD switchers go next

SVoD customers in the US who switch spend from one platform to another are most likely to choose Apple TV+ or Paramount as their next platform. But the existing in-home mix of services has a big influence on subsequent choices. This report looks at SVoD switching behaviour among churning customers and details which platforms offer the most competition to each of main players.

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