Spanish-language streamer ViX is set to be the fastest-growing subscription streaming service in the Americas in 2025, according to the latest forecasts by Ampere Analysis. The TelevisaUnivision-owned streamer is expected to grow its subscriber base by 18% this year, reaching 10.5m paying customers across Latin America and the USA. This growth rate is higher than that of any other major subscription entertainment streaming platform in the region. Strategic partnerships with US telcos, a diverse retail network in Mexico, and its ‘freemium’ business model will continue to fuel the company's expansion.

While ViX has grown its subscriber base by 70% over the past three years, it also leads the pack in streaming advertising growth: its ‘freemium’ mixed business model includes a free tier as well as ad-free and ad-supported subscription options.  Ampere predicts that 60% of ViX’s revenue in 2025 will come from advertising on both its free and premium ad-supported tiers, far ahead of its streaming rivals in the region.  With total streaming advertising in Latin America projected to double over the next five years, ViX is poised to continue leading in the market.

The streamer has leveraged bundling to drive growth, securing several key hard bundle partnerships. A recent deal with Charter Communications in the US will add 900,000 new ad-tier subscribers from 2024 and into 2026, while in Mexico, ViX has partnerships with major retailers OXXO and Mercado Libre, and has most recently launched a bundle deal with Disney+.

ViX’s extensive catalogue has also been key: the streamer has doubled its SVoD catalogue size since its launch in 2022, adding more than 2,500 distinct titles and increasing its lead as the largest Spanish-language content streamer in the world. A key advantage is access to TelevisaUnivision’s vast legacy catalogue of content, which is notably robust in two core genres that resonate in Latin America: Crime & Thriller and Romance.

ViX has maximised viewer demand for Spanish-language content. Its unique hybrid business model offers a variety of subscription tiers and a deep catalogue, appealing to all audience types. Its stronghold in the Americas and understanding of Spanish-speaking audiences have allowed it to effectively monetise through advertising, which now drives the majority of its revenue. With these advantages, ViX is well-positioned to continue outpacing rivals in both subscriber growth and revenue expansion, particularly through advertising.