The US SVoDs’ content arms race has reached an impasse. The US SVoD market is stratified into three distinct tiers based on the size of platforms’ subscriber bases and significant subscriber growth in the US can only now be driven at a company group level through more merger and acquisition activity. The spend on original content lead to a boom in commissioning but this has stabilised as platforms' focus shifts towards profitability. Streamers and their parent companies jealously guard their content catalogues but this leaves licencing money on the table. But falling back their on expansive in-house production capacity will give studios greater efficiencies than their streaming only counterparts.
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