DEBORAH POLANCO
ANDREW DOUGERT
The streaming market in North & Latin America, Q1 2024
With streaming penetration still growing in Latin America and slowing in North America, major players have sought to evolve their strategies in these regions during Q1 2024 - from Disney's groundbreaking pay TV deal in the US to the launch of Max in Latin America. This report examines the streaming market in North and Latin America as of Q1 2024, analyzing the status of both country-level and streamer-specific trends.
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