04/03/2024 - DEBORAH POLANCO
The SVoD market in Latin America

A comprehensive analysis into the SVoD market in Latin America highlighting key performance indicators (KPI's), consumer behavior, and title analytics. Case studies are provided for Brazil and Mexico, the top two leaders of the SVoD industry in Latin America. Additionally, a case study on Colombia, providing a holistic understanding of the region's unique dynamics. Latin America stands out with the second-highest service stacking rates globally. Despite these impressive stacking rates, the region's average revenue per user (ARPU) is comparatively lower, positioning it as the fourth-highest globally in terms of overall SVoD revenue.

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